1. Information We Collect
We collect information you provide directly to us, as well as information collected automatically when you use our service.
Information You Provide
- Account information: When you create an account, we collect your name, email address and password.
- Comparison data: When you run a comparison, we may collect your postcode and service preferences to show relevant results.
- Contact information: When you contact us, we collect your name, email address and any information you include in your message.
- Reviews: If you leave a provider review, we collect the content and rating you submit.
Information Collected Automatically
- Usage data: Pages visited, comparisons run, features used and time spent on the site.
- Device data: Browser type, operating system, device type and screen resolution.
- Location data: Approximate location derived from your IP address.
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain and improve our comparison service
- Show you personalised comparison results based on your location and preferences
- Send you price alerts and notifications about deals matching your saved searches
- Process your enquiries and respond to your requests
- Analyse usage patterns to improve our service and user experience
- Prevent fraud and ensure the security of our platform
- Comply with legal obligations and enforce our terms of service
3. How We Share Your Information
We do not sell your personal data to third parties. We may share your information with:
- Service providers: When you choose to switch to a provider through our service, we share necessary information to facilitate the switch.
- Analytics partners: We share anonymised, aggregated data with analytics partners to help us understand how our service is used.
- Legal requirements: We may disclose information when required by law or to protect our rights and the safety of our users.
4. Cookies
We use cookies and similar technologies to enhance your experience on our site. Cookies help us:
- Remember your preferences and settings
- Keep you signed in to your account
- Understand how you use our service
- Show you relevant comparisons based on your location
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our service.
5. Your Rights
Under UK data protection law (UK GDPR), you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate personal data.
- Erasure: Request deletion of your personal data in certain circumstances.
- Restriction: Request restriction of processing of your personal data.
- Portability: Request transfer of your personal data in a machine-readable format.
- Objection: Object to processing of your personal data for direct marketing.
To exercise any of these rights, please contact us at privacy@valueswitch.co.uk. We will respond within 30 days.
6. Contact Us
If you have any questions about this privacy policy or our data practices, please contact our Data Protection Officer:
- Email: privacy@valueswitch.co.uk
- Phone: 0800 123 4567
- Post: ValueSwitch Ltd, 123 Comparison Street, London, EC2A 1NT
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.